A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
— Seth Godin
 
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Once we have a solid foundation and have discovered what makes you different than your competition we select (or re-select) how we express that to your target audience, from your color pallet, fonts, logos, social media, to your voice, what set you apart, and how leverage it, we go over every touch point of what makes your business different, and come up with the strategy and action plan to position you as the choice for your target market.